Promote hot new deals nationally—without breaking the bank.

Produce two ads on a single-ad budget.

Two contrasting ads from one, single-day shoot in one location.

• First ad was evergreen.

• Second was holiday-themed—requiring only simple changes to wardrobe, set, & song lyrics. (Scoring for the Addams Family parody tune remained the same, thus minimizing music costs.)

• Two :30 spots for national TV.