When an online brand lands distribution at a major retail chain, relaunch it with a bang—despite a lack of creative assets.

Work fast magic with what we had:

• A major celebrity endorsement.

• A solid music track.

• A few line drawings.

High-energy, in-you-face branded music video—showcasing the brand’s top products over Soulja Boy’s custom anthem.

The brand’s visual identity consisted of only a few line drawings. Our team of illustrators expanded them into a whole YUMS universe & brought them to life in motion graphics—with a quick assist from some weekend garage shooting.

• One music-video ad:

  • :30 for national TV.

  • :60 for social media & Web.