Empower a brand to create ads cost-effectively—for years to come.

Create a vibrant library of media assets that capture the brand’s unique style of teaching and caregiving. (And do it all in one three-day shoot.)

A large-scale, multi-location shoot aimed at creating a “bottomless library” of gorgeous media assets that capture the brand experience from every angle.

Our goal: create the buildings blocks for any ad aimed at any demographic, spotlighting any service provided by Bright Horizons—even ads not yet conceived of.

Casting

• 3 multigenerational families

• 8 caregivers/teachers

• A bunch of pets!

Locations

• 7 unique homes, including interiors & exteriors

Shots

• Showcasing 6 unique services with grate depth & variety

• Establishing each family’s dynamics

• Testimonials

Formats

• Video

• Stills

Style

Relaxed shooting aimed at capturing authentic moments of joy from an intimate vantage point. This required gentle, low-key direction geared toward making subjects relaxed—rather than telling them what to do. (Bossy direction never works with real human beings.)

A library of color-corrected, sound-mixed video and still-image assets for use in all formats and media.:

• 30 video testimonials

  • 12 teachers

  • 10 parents

  • 5 pre-school children

  • 3 alumni

• 100 video clips 

  • 25 family household

  • 40 childcare (from infant to kindergarten)

  • 12 elder care

  • 8 pet care

  • 5 college coach/advising

  • 5 tutoring

  • 5 family concierge

• 250 still photos